Mirchi dialogues nenu safe
A mascot, ROBOCAR POLI, is also part of the initiative. Several innovative and engaging activities are a part of the campaign, including games, quiz, custom audio, song medley, and signature dance steps. We are proud to have completed Phase 1 seamlessly and are eagerly looking forward to a much more extensive Phase 2.” I must congratulate all our partners including Conexus, Candid, TimeCode, and each of our team members without whom this exercise would not been possible. It’s a first! A project like this has taken close to 50,000 man hours from ‘Thought – Reporting’, a core competency of ‘asset CSR team – ACT’. Speaking about the campaign, Sanjay M Lal, Director - Asset CSR Team (ACT) said, “I must appreciate Hyundai Motor India Ltd’s and the Ministry of Road Transport & Highways’ acumen and vision to take the cause of Traffic Safety to our future generations, impacting them in their formative developing years and also making them ambassadors for the cause for faulting adults. Phase 1 of the campaign was rolled out in Delhi, Mumbai, Chandigarh, Kolkata, and Ahmedabad covering 42 schools and 46 RWAs, with a total reach of more than 30K.
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Read: Asset CSR Team (ACT) Launches Hyundai’s Safe Move Campaign
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Shah Rukh Khan was present at the launch event, alongside dignitaries like Nitin Gadkari - Minister for Road Transport, Highways and Shipping, Govt of India, and others. Hyundai launched the campaign in Nov 2015, at the India Habitat Center, New Delhi.
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The Safe Move – Traffic Safety Campaign with ROBOCAR POLI’ conducts fun-n-learn engagement programs at schools and RWAs, focusing on Children from ages 7 – 13, with a target to create impact at an early age and thus allow them to become future responsible citizens, as well as ambassadors of the cause. aims to enhance awareness and understanding about traffic and road safety, thereby helping create a safe and happy environment. The initiative by Hyundai Motor India Ltd and Ministry of Road Transport & Highways, Government of India. Asset Takes Hyundai’s Safe Move Traffic Safety Campaign Across 88 Schools & RWAs In 5 CitiesĪsset CSR Team (ACT) has completed Phase 1 of the Hyundai Safe Move - Traffic Safety Campaign, covering 88 schools and Resident Welfare Associations (RWA) across five cities.